Privacy Policy

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Privacy Policy

At 55Rock P/L, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your information when you interact with our website or services, including the hire of excavators and other equipment, as well as the use of our finance plans. By using our website, you agree to the collection and use of information as described in this policy.

We collect different types of information to provide and improve our services:

  • Personal Information: When you register on our site, make a booking, or apply for a finance plan, we may collect personal details such as your name, email address, phone number, postal address, and payment details.

  • Business Information: If you are hiring equipment on behalf of a company, we may collect business-related information such as your company name, ABN, and billing details.

  • Financial Information: When opting for our zero-interest finance plans, we may collect and process information such as credit history, financial documents, and bank account details to facilitate the finance agreement.

  • Technical Information: We automatically collect information about your device, browser type, IP address, and browsing activity on our website via cookies and similar technologies.

We use the collected information in the following ways:

  • To process bookings and equipment hire transactions.

  • To provide you with access to our finance plans, including credit checks and payment processing.

  • To improve and personalize your user experience on our website.

  • To send you important updates related to your orders, financing, or equipment hire.

  • To respond to inquiries, provide customer service, and resolve disputes.

  • To comply with legal requirements, such as taxation, finance, and regulatory obligations.


We do not sell, trade, or rent your personal information to third parties. However, we may share your information with:

  • Service Providers: Third-party companies that help us operate our website, process transactions, or offer customer service (e.g., payment processors, IT service providers). These providers have access to your information only to perform necessary tasks.

  • Finance Partners: In the case of zero-interest financing, we may share financial information with partner institutions to facilitate credit checks and payment arrangements.

  • Legal Requirements: We may disclose your information if required to comply with the law or to protect the rights, property, or safety of our company and users.

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, or misuse. These measures include encryption, secure servers, and strict access control.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

You have the right to:

  • Access and review the personal information we hold about you.

  • Correct any inaccurate or outdated personal information.

  • Request the deletion of your personal information (subject to certain legal obligations).

  • Opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly.

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies help us understand how visitors interact with our site and allow us to personalize content and advertisements. You can choose to disable cookies through your browser settings, but this may affect the functionality of our website.

Our website may contain links to third-party sites, such as finance providers or partners. Please note that we are not responsible for the privacy practices or content of these external websites. We encourage you to review the privacy policies of any third-party sites before sharing your information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page, and the "Effective Date" at the top will be revised accordingly. We recommend reviewing this policy periodically to stay informed of how we protect your information.

If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact us at:

55 Rock Pty Ltd
Email: admin@55rock.com
Phone: +61 435056936
Address: 4 Staff Street, Seddon VIC 3011